The result of this stage is to produce an announcement (can be a couple of paragraphs) that describes the why, what, and how of the place the company is going – and it should be trustworthy and provoking: It is of no use to say you’re going to be buyer centered and then treat your prospects with disdain when they complain, as an example.
Belief is the inspiration of working along with your prospects. It is the secret sauce. Your belief from inside you, gets projected out to others. Others can sense this. They’re attracted by robust private belief. Generally …» Read more